Relationship fundraising isn’t about money — it’s about what giving does to the giver. Here’s why that matters.
Blogs
Making Sense of Digital Media Attribution
No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.
How to Use AI for Donor Comms Without Losing Trust
AI can speed up donor comms — but without strategy and guardrails, it erodes trust. Here’s how to use it right.
Other Staff Bloggers
Development
Relationship fundraising isn’t about money — it’s about what giving does to the giver. Here’s why that matters.
AI can speed up donor comms — but without strategy and guardrails, it erodes trust. Here’s how to use it right.
How one lip sync fundraiser grew into a community event that transformed a homeless shelter’s donor base and budget.
Direct Marketing
No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.
Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.
Donors’ brains favor faces over figures. Here’s how to use stories and video to make your next appeal land.
E-Philanthropy
Keep your donation pages online when attackers flood your site with traffic using practical, nonprofit-friendly DDoS protections.
Here are three lessons to help you launch a high-performing nonprofit SMS program using tools you already have.
Five practical ways to improve nonprofit email performance and keep messages from being ignored.
Artificial Intelligence (AI)
Most nonprofits use AI, but few change how they work. Here’s how to move beyond efficiency.
Why workplace culture during economic uncertainty depends on values-driven leadership, transparency, and employee-centered AI.
Here are 10 telltale habits that give away AI-written copy, plus how to use the technology without losing your authentic voice.
Leadership Management
How nonprofits can recruit, develop, and retain leaders amid rising turnover and burnout.
Cyberattacks on nonprofits are rising. Here’s why the sector is becoming a prime target — and what’s at stake.
CEOs can make or break major gifts. Here’s how to get them actively involved in donor calls.
