Multichannel

No single attribution model tells the whole story. Here’s how to choose the right one for your nonprofit’s donor journey.

Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.

New data suggests gaps in nonprofit donor solicitation may be limiting donations.

Email and text work best together — if you design them intentionally.

Here are three lessons to help you launch a high-performing nonprofit SMS program using tools you already have.

Blend in-person events, QR codes and digital storytelling so donors feel part of something bigger — online and off.

Multichannel donors give more and stay longer. Learn how to create them through intentional, cross-channel engagement.

The annual appeal still matters — but it needs a digital-age upgrade. Here’s how to modernize your approach to boost year-end results.

As your nonprofit clients work hard to engage supporters, direct mail can help them stand out. Here are six ideas to maximize response.

Knowing what campaigns prompted a gift is important, but often difficult. Here are some fixes to common attribution challenges.