Advertising

Here’s how to build a PSA campaign strategy that turns donated airtime into measurable results.

Struggling with donor acquisition? Here’s how digital targeting and data can help nonprofits find and grow the right audiences.

AdGood launched its Nonprofit Media Fund to provide nonprofits with subsidized access to premium CTV campaigns.

LG Ad Solutions and AdGood are making connected TV advertising more accessible for nonprofits by leveraging unsold streaming inventory.

Streaming can enable nonprofits to deepen audience engagement. Here’s what you need to know about this avenue for digital advocacy.

Here are four rules one nonprofit bent or broke to boost email unsubscribe rate, social media donations and more.

A common reaction to a tight paid media budget is to wait until the giving season to use it. Here’s why this is the wrong approach.

AdGood announced its launch to help nonprofits secure affordable, high-quality TV ad space to advance their missions.

Video advertising provides an accessible, emotionally engaging way to connect donors with complex global issues.

In theory, paid digital ads are simple, but a lot goes into creating successful campaigns. Here’s what may determine success.