Giving Pyramid

Here’s how nonprofits can acquire higher‑value donors and grow lifetime value as donor counts decline.

FEP data shows fundraising growth in 2025 was driven by fewer donors, raising concerns about long-term sustainability.

How nonprofits can identify and qualify high-value donor prospects to strengthen their fundraising pipeline.

Peer-to-peer fundraising opens the door — but team structure determines whether donors become major gifts.

The donor pyramid and donor funnel are long-standing fundraising strategies. Here’s a look at another method: the loyalty loop.

Most nonprofits struggle to make online fundraising work. And most agencies will add "digital" on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you'll learn a new methodology that will help you optimize your fundraising and grow your online revenue.

There’s quite a bit of noise out there in the major gift world on management—what next step to take, how to approach the donor, how to frame the ask, etc. And still, with all of that information, Jeff and I find hundreds of major gift officers frustrated in their jobs...

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are three trends on the giving pyramid and major gifts.

Doing the same thing over and over is relying on increased dollars, donors and gifts without expanding the number of prospects, number rated, number solicited, etc. Break out of Bill Murray's cycle in the movie "Groundhog Day" and the experience of déjà vu. Complete fundraising success depends upon your 360-degree view of the total fundraising process.

Digital toppled the donor pyramid. Actually, it crumbled it … slowly, surely … until there was nothing left but an empty frame. A triangle on paper. The donors no longer fit inside of it. R.I.P. donor pyramid. You had a good run.