Donor Demographics

Gen Z is giving more often than other adults through digital sharing, advocacy, and community fundraising.

New research shows how Christian women lead, collaborate, and prioritize faith in household giving decisions.

Younger donors are giving differently. Here’s how peer-to-peer fundraising keeps nonprofits in the mix.

New reports reveal church giving trends, digital growth and key differences across Catholic parishes and Protestant churches.

Beast Philanthropy and The Rockefeller Foundation have united to inspire global action through creator-led storytelling.

Five powerful areas — economy, tax policy, generational shifts, DAFs and AI — are reshaping nonprofit fundraising in 2025.

An online survey by Vanguard Charitable reveals 30% of donors say the amount they donated increased compared to the previous year.

New research shows donors favor local impact, clear results and credible nonprofits as economic pressures shape giving behavior.

A new report found the ultra wealthy population now holds $59.8 trillion — twice the value of the U.S. economy — plus other findings.

New research finds affluent donors are fewer in number but more intentional with their giving. Here’s what makes a difference.