{"id":74623,"date":"2026-02-27T10:14:30","date_gmt":"2026-02-27T15:14:30","guid":{"rendered":"https:\/\/www.nonprofitpro.com\/?post_type=article&#038;p=74623"},"modified":"2026-02-27T10:14:30","modified_gmt":"2026-02-27T15:14:30","slug":"givewise-expands-givegenius-to-help-canadian-charities-unlock-more-strategic-giving","status":"publish","type":"article","link":"https:\/\/www.nonprofitpro.com\/article\/givewise-expands-givegenius-to-help-canadian-charities-unlock-more-strategic-giving\/","title":{"rendered":"GiveWise Expands GiveGenius to Help Canadian Charities Unlock More Strategic Giving"},"content":{"rendered":"<p>GiveWise Foundation Canada has announced an expanded approach to GiveGenius, its charity-facing giving solution designed to help nonprofits better support today&#8217;s increasingly strategic donors.<\/p>\n<p>Built through direct conversations with Canadian charities, GiveGenius helps organizations prepare for &#8212; and confidently respond to &#8212; donors who want to give through donor-advised funds, securities, and other non-cash assets, often with the involvement of financial advisors.<\/p>\n<p>&#8220;For many charities, the challenge isn&#8217;t donor generosity &#8212; it&#8217;s readiness,&#8221;\u00a0said Tammy Kyte, Executive Director of GiveWise Foundation Canada. &#8220;When we looked at our 2025 data, about 70% of our receipted contributions came from securities. That tells us something important: donors want to give from their wealth, not just their wallets. The challenge is that many charities aren&#8217;t set up to receive those gifts yet. GiveGenius exists to close that gap &#8212; making it easier for charities to meet donors where their generosity already lives.&#8221;<\/p>\n<h2>Moving Beyond the &#8220;Donate Button&#8221;<\/h2>\n<p>As donor behaviour evolves, many charities still rely on digital tools designed primarily for one-time, credit-card donations. GiveGenius is designed to reframe digital giving &#8212; not as a transaction, but as a pathway to deeper, more intentional support.<\/p>\n<p>Through GiveGenius, charities can:<\/p>\n<ul>\n<li>Offer donors more flexible ways to give, including complex and non-cash gifts<\/li>\n<li>Support donors who are planning with financial advisors<\/li>\n<li>Strengthen stewardship by aligning fundraising with long-term donor intent<\/li>\n<\/ul>\n<p>Rather than replacing existing fundraising tools, GiveGenius complements them by helping charities engage donors who want to give more strategically.<\/p>\n<h2>Designed for the Way Donors Give Today<\/h2>\n<p>GiveWise data shows that a growing share of charitable dollars in Canada now comes from investments and non-cash assets, yet many charities lack the infrastructure or internal confidence to support these gifts. GiveGenius connects charities into the broader GiveWise ecosystem &#8212; where donors and giving funds intersect &#8212; enabling more planned, often larger gifts and stronger alignment between donors&#8217; values and charities&#8217; missions.<\/p>\n<p>This approach supports charities of all sizes, particularly small and mid-sized organizations that want to grow without taking on new systems or specialist staff.<\/p>\n<h2>A Charity-First Approach<\/h2>\n<p>GiveGenius was developed with a clear principle: charities should not need to become experts in complex giving to benefit from it. By combining education, donor-ready tools, and backend support, GiveWise acts as a behind-the-scenes partner &#8212; helping charities unlock opportunities that might otherwise be missed.<\/p>\n<p>&#8220;Our goal is simple,&#8221;\u00a0added Kyte. &#8220;When a donor is ready to give more intentionally, the charity should be ready too.&#8221;<\/p>\n<p><em><a href=\"https:\/\/www.givewise.ca\/\">Source: GiveWise<\/a><\/em><\/p>\n<p><em>The preceding press release was provided by a company unaffiliated with<\/em> NonProfit PRO. <em>The views expressed within may not directly reflect the thoughts or opinions of the staff of<\/em> NonProfit PRO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GiveWise Foundation Canada has expanded GiveGenius to help charities accept donor-advised funds, securities, and other non-cash gifts, enabling nonprofits to better support strategic donors and strengthen long-term fundraising alignment.<\/p>\n","protected":false},"author":123,"featured_media":61671,"comment_status":"open","ping_status":"closed","template":"","coauthors":[92378],"class_list":["post-74623","article","type-article","status-publish","has-post-thumbnail","hentry","category-donor-advised-funds","category-individual-giving","category-technology","tag-donor-advised-fund-donations-canada","tag-givegenius-charity-giving-solution","tag-non-cash-charitable-gifts","tag-securities-donations-for-nonprofits","editorial_type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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