{"id":74126,"date":"2025-12-05T12:05:45","date_gmt":"2025-12-05T17:05:45","guid":{"rendered":"https:\/\/www.nonprofitpro.com\/?post_type=article&#038;p=74126"},"modified":"2025-12-05T12:24:57","modified_gmt":"2025-12-05T17:24:57","slug":"givingtuesday-2025-shatters-records-with-4b-raised","status":"publish","type":"article","link":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/","title":{"rendered":"GivingTuesday 2025 Shatters Records With $4B Raised"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Americans showed up for GivingTuesday 2025, donating $4 billion on Dec. 2 &#8212; a 13% increase over last year&#8217;s record, according to the <\/span><a href=\"https:\/\/www.givingtuesday.org\/\"><span style=\"font-weight: 400\">GivingTuesday<\/span><\/a><span style=\"font-weight: 400\"> Data Commons. An estimated 38.1 million people participated, pushing the cumulative total of GivingTuesday donations since its 2012 launch to $22.5 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It all unfolded against a backdrop of political tension, economic uncertainty and ongoing disruptions across the sector, GivingTuesday CEO Asha Curran said.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;Year after year, millions of people across the globe make GivingTuesday a priority, not because it&#8217;s a trend or because it&#8217;s new, but because generosity is woven into how we care for each other,&#8221; she said in a statement. &#8220;The fact that people show up so strongly not just on GivingTuesday, but every single day, in the spirit of generosity, speaks volumes about our ability to unite around a shared vision for a better world, especially during a year as challenging as this one.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The mix of generosity provides a more nuanced picture of how Americans chose to participate this year. While dollars donated remain central, the fastest-growing categories were volunteering and advocacy &#8212; two pathways donors use to build connection with the causes they care about beyond financial transactions. This year:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">19.1 million people made financial contributions (up 3%).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">13.5 million donated goods (up 4%).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">11.1 million volunteered (up 20%).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">20.9 million spoke out about causes (up 26%).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This year&#8217;s GivingTuesday tops 2024, a record-breaking year on its own that generated $3.6 billion from 36.1 million participants. But GivingTuesday is actually a global movement, now operating across more than 110 countries, with new national campaigns launching this year in countries such as Gambia, Guatemala, Mozambique and Qatar.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">GivingTuesday Donors Stick Around<\/span><\/h2>\n<p><span style=\"font-weight: 400\">GivingTuesday continues to evolve as a grassroots, community-led effort rather than a singular fundraising day. Donors on this day are among the most loyal in an organization&#8217;s file, according to a recent <\/span><a href=\"https:\/\/www.nonprofitpro.com\/article\/4-ways-givingtuesday-fuels-year-round-donor-engagement\/\"><span style=\"font-weight: 400\">special report from the Blackbaud Institute and GivingTuesday<\/span><\/a><span style=\"font-weight: 400\">. The analysis found that 65% of 2024 GivingTuesday donors gave again in 2025, compared with 52% of donors who gave earlier in the year &#8212; a retention gap that has held steady for five years.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gift sizes have grown as well. In 2024, the mean GivingTuesday gift reached $506, while the median gift hit $75, representing double-digit growth since 2019. That trend suggests significant potential for nonprofits to move first-time GivingTuesday donors toward larger or recurring commitments with the right stewardship.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Generational patterns reinforce this opportunity. The same report found Generation Z doubled its median GivingTuesday gifts since 2019, millennials and Generation X both increased their median gift levels, and baby boomers made up roughly 41% of GivingTuesday donors &#8212; while the Silent Generation posted the highest retention rate at 58%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Together, these findings indicate that while GivingTuesday may capture a relatively small share of annual donors overall, it captures some of the most loyal ones across age groups.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Early Platform Data Suggests About Donor Behavior<\/span><\/h2>\n<p><span style=\"font-weight: 400\">While GivingTuesday&#8217;s top-line totals come from a multiplatform analysis, early figures from individual technology vendors add texture to how donors behaved this year &#8212; and where nonprofits saw the strongest momentum.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Across platforms, three themes stand out: strong donor acquisition, broad participation from small-dollar givers and surging interest in recurring and alternative payment methods.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Broad Donor Growth and Strong Participation<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Several platforms reported sizable GivingTuesday gains.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This year, nonprofits using <\/span><a href=\"https:\/\/bloomerang.com\/\"><span style=\"font-weight: 400\">Bloomerang<\/span><\/a><span style=\"font-weight: 400\"> raised a record $76 million &#8212; about a third more than GivingTuesday 2024 &#8212; with the platform reporting an 82% increase in donations made via digital wallets year over year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Meanwhile, <\/span><a href=\"https:\/\/pro.gofundme.com\/\"><span style=\"font-weight: 400\">GoFundMe Pro<\/span><\/a><span style=\"font-weight: 400\"> saw a 13% increase in donors across its crowdfunding and nonprofit software business, alongside elevated traffic every hour compared with 2024. <\/span><a href=\"http:\/\/givebutter.com\"><span style=\"font-weight: 400\">Givebutter<\/span><\/a><span style=\"font-weight: 400\"> reported an approximate 73% jump in transactions and donor counts compared with the three days prior, reinforcing the intensity of day-specific engagement GivingTuesday generates.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Corporate giving also played a major role. <\/span><a href=\"https:\/\/benevity.com\/\"><span style=\"font-weight: 400\">Benevity<\/span><\/a><span style=\"font-weight: 400\"> reported more than $150 million donated through its platform &#8212; the company&#8217;s largest single-day giving and volunteering event ever. More than 165,000 individuals supported nearly 60,000 nonprofits across 114 countries, underscoring the importance of employer-led and workplace-giving channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Small-Dollar Donors Were a Major Force<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Givebutter&#8217;s data showed that 38% of gifts were less than $50 and 60% were less than $100, signaling a broad base of participation. This small-dollar energy mirrors what many nonprofits saw last year and reinforces GivingTuesday&#8217;s role as an on-ramp for younger, first-time and small-dollar donors.<\/span><\/p>\n<p><a href=\"https:\/\/neonone.com\/\"><span style=\"font-weight: 400\">Neon One<\/span><\/a><span style=\"font-weight: 400\"> nonprofits attracted more than 50,000 donors &#8212; more than a quarter of whom were new to the organizations &#8212; who contributed $25.6 million. That aligns with the company&#8217;s data that showed that 48% of GivingTuesday donors give again before year-end when stewarded well.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Recurring Giving and Donor-Advised Fund Payments Gained Ground<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Another major trend in 2025: Donors continued shifting toward sustainable, long-term giving behaviors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">GoFundMe Pro saw a 25% increase in new recurring giving plans, a metric the platform tracks closely because recurring donors are roughly 10 times more valuable over time than one-time givers. Bloomerang also reported a 66% increase in recurring donations compared with last year&#8217;s GivingTuesday.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Those spikes, during an economically uncertain year, suggest donors are more comfortable committing to smaller, ongoing contributions that fit their budgets &#8212; similar to broader consumer behavior, including the <\/span><a href=\"https:\/\/www.emarketer.com\/content\/bnpl-volume-record-black-friday-klarna-paypal\"><span style=\"font-weight: 400\">8.9% year-over-year increase in buy now, pay later spending<\/span><\/a><span style=\"font-weight: 400\"> reported this Black Friday.<\/span><\/p>\n<p><span style=\"font-weight: 400\">DAF giving saw meaningful growth as well. <\/span><a href=\"https:\/\/www.givechariot.com\/\"><span style=\"font-weight: 400\">Chariot<\/span><\/a><span style=\"font-weight: 400\"> &#8212; whose DAFpay technology embeds donor-advised fund contributions directly into a nonprofit&#8217;s donation page &#8212; reported its highest transaction volume day ever, more than double 2024&#8217;s total and slightly exceeding <\/span><a href=\"https:\/\/www.nonprofitpro.com\/article\/daf-day-2025-last-minute-tips-for-nonprofits-to-capture-donor-advised-fund-gifts\/\"><span style=\"font-weight: 400\">October&#8217;s DAF Day<\/span><\/a><span style=\"font-weight: 400\">. The platform also saw its highest payout totals on record, surpassing its entire October total.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Turning One Day Into Year-Round Engagement<\/span><\/h2>\n<p><span style=\"font-weight: 400\">For nonprofits, the most important work begins after GivingTuesday. Platform data, participation trends and multiyear research point to several steps organizations can take now.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Treat GivingTuesday as the Start of a Relationship<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Timely, personalized stewardship increases the likelihood of a second gift. Thank donors quickly, show early impact and invite them to stay engaged &#8212; whether through another gift, volunteering or advocacy.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Build a Dedicated Journey for GivingTuesday Newcomers<\/span><\/h3>\n<p><span style=\"font-weight: 400\">With roughly one in six GivingTuesday donors classified as first-time givers in the Blackbaud-GivingTuesday analysis, organizations should consider a tailored welcome series that introduces the mission and offers a clear, low-bar next step.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Lean Into Recurring Giving<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The big surges in new recurring plans across platforms &#8212; and their strong long-term value &#8212; reflect a broader donor appetite for sustainable giving. Clear monthly giving options and messaging about affordability can help convert one-time donors into year-round supporters.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Recognize Generosity Beyond Financial Gifts<\/span><\/h3>\n<p><span style=\"font-weight: 400\">With volunteering and cause advocacy up nationally, organizations should ensure their systems track and acknowledge these actions. Volunteers and advocates are often future donors, so ignoring their contributions risks losing high-potential relationships.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GivingTuesday 2025 set new records with $4 billion raised and 38 million participants \u2014 but the real story is how donors showed up. From small-dollar gifts to recurring donations and beyond, here\u2019s what the trends signal for nonprofits.<\/p>\n","protected":false},"author":244,"featured_media":59671,"comment_status":"open","ping_status":"closed","template":"","coauthors":[93691],"class_list":["post-74126","article","type-article","status-publish","has-post-thumbnail","hentry","category-acquisition","category-annual-campaigns","tag-donor-behavior","tag-givingtuesday","tag-nonprofit-fundraising-trends","tag-year-end-giving","editorial_type-trendsanalysis","company-blackbaud","company-bloomerang","company-classy","company-givebutter","company-neon-one","person-asha-curran"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GivingTuesday 2025 Results: $4B Raised - NonProfit PRO<\/title>\n<meta name=\"description\" content=\"GivingTuesday 2025 raised $4 billion with record participation, strong small-dollar giving, and rising recurring and DAF contributions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GivingTuesday 2025 Shatters Records: $4B Raised\" \/>\n<meta property=\"og:description\" content=\"GivingTuesday 2025 raised $4 billion with record participation, strong small-dollar giving, and rising recurring and DAF contributions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/\" \/>\n<meta property=\"og:site_name\" content=\"NonProfit PRO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nonprofitpromag\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T17:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"GivingTuesday 2025 Shatters Records: $4B Raised\" \/>\n<meta name=\"twitter:site\" content=\"@non_profit_pro\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Amanda L. Cole\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/\",\"url\":\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/\",\"name\":\"GivingTuesday 2025 Results: $4B Raised - NonProfit PRO\",\"isPartOf\":{\"@id\":\"https:\/\/www.nonprofitpro.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg\",\"datePublished\":\"2025-12-05T17:05:45+00:00\",\"dateModified\":\"2025-12-05T17:24:57+00:00\",\"description\":\"GivingTuesday 2025 raised $4 billion with record participation, strong small-dollar giving, and rising recurring and DAF contributions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#primaryimage\",\"url\":\"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg\",\"contentUrl\":\"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg\",\"width\":2000,\"height\":1317,\"caption\":\"Growing investments. 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Cole"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/","url":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/","name":"GivingTuesday 2025 Results: $4B Raised - NonProfit PRO","isPartOf":{"@id":"https:\/\/www.nonprofitpro.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#primaryimage"},"image":{"@id":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#primaryimage"},"thumbnailUrl":"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg","datePublished":"2025-12-05T17:05:45+00:00","dateModified":"2025-12-05T17:24:57+00:00","description":"GivingTuesday 2025 raised $4 billion with record participation, strong small-dollar giving, and rising recurring and DAF contributions.","breadcrumb":{"@id":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#primaryimage","url":"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg","contentUrl":"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2022\/01\/NPP011822_Money-Growth-Investment-185254884-e1652887607717.jpg","width":2000,"height":1317,"caption":"Growing investments. Heap of money with seedling.Some similar pictures from my portfolio:"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nonprofitpro.com\/article\/givingtuesday-2025-shatters-records-with-4b-raised\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nonprofitpro.com\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.nonprofitpro.com\/articles\/"},{"@type":"ListItem","position":3,"name":"GivingTuesday 2025 Shatters Records With $4B Raised"}]},{"@type":"WebSite","@id":"https:\/\/www.nonprofitpro.com\/#website","url":"https:\/\/www.nonprofitpro.com\/","name":"NonProfit PRO","description":"Tactical Leadership &amp; Strategy for the Modern NonProfit","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nonprofitpro.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/article\/74126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/comments?post=74126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/media\/59671"}],"wp:attachment":[{"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/media?parent=74126"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.nonprofitpro.com\/wp-json\/wp\/v2\/coauthors?post=74126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}