{"id":72178,"date":"2025-04-22T09:04:48","date_gmt":"2025-04-22T13:04:48","guid":{"rendered":"https:\/\/network.napco.com\/non-profit-pro\/?post_type=article&p=72178"},"modified":"2025-04-22T13:20:06","modified_gmt":"2025-04-22T17:20:06","slug":"charity-sector-named-one-of-the-worst-for-online-experience","status":"publish","type":"article","link":"https:\/\/www.nonprofitpro.com\/article\/charity-sector-named-one-of-the-worst-for-online-experience\/","title":{"rendered":"Charity Sector Named One of the Worst for Online Experience"},"content":{"rendered":"

Charity\u00a0brands have been named as one of the worst\u00a0for online experiences, according to new research.<\/p>\n

Brand communications agency\u00a0Warbox analysed 1,000 UK websites using Google’s PageSpeed Insights tool and Core Web Vitals to reveal the 14 sectors that offer the best – and worst – online experiences.<\/p>\n

The\u00a0charity\u00a0sector’s\u00a0websites have a low\u00a0average performance score at 78\u00a0– anything between 50-89 needs improvement according to Google.<\/p>\n

Elsewhere, the\u00a0research\u00a0revealed that despite online retail being hotter than ever, with around\u00a0\u00a330m spent\u00a0by Brits on fashion items last year, fashion brands have the worst online experiences with the lowest average performance score of 55. The sector’s websites are also slow at responding to interactions taking an average of 321 milliseconds.<\/p>\n

The research comes as customers are increasingly abandoning sites with slower speeds and a poor UX, but they are willing to pay\u00a080% more\u00a0for a good online experience.<\/p>\n

Sectors with the worst websites<\/strong><\/p>\n

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(Click to enlarge) The charity sector ranks among the worst for online experience. | Credit: Warbox Creative<\/span><\/p>\n<\/div>\n

The\u00a0charity\u00a0sector\u00a0offers the 2nd\u00a0worst online experience with a low average performance score of 78. The largest on-page content takes 2.3\u00a0seconds to load, which is better than fashion’s 3.1 seconds.<\/p>\n

The research also revealed the sectors offering the best online experience.<\/p>\n

Sectors with the best websites<\/strong><\/p>\n

The retail sector offers the best online experience with an average performance score of 66 and it’s fast to respond to interactions. The largest piece of content also takes just 2.6 seconds to load.<\/p>\n

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(Click to enlarge) Sectors with the best online experience. | Credit: Warbox Creative<\/span><\/p>\n<\/div>\n

Mark Fensom, director at Warbox said:<\/p>\n

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“In 2025, if your website’s UX isn’t up to scratch, visitors have plenty of alternatives. Websites do need to look pretty but this shouldn’t be prioritised over functionality or accessibility, otherwise you risk being penalised by Google and visitors.<\/p>\n

“The data reveals that fashion websites are slower to react to interactions, which is in part the reason why websites are lagging behind. Speed matters and not just for brands trying to outpace competitors. Slow sites, which I’m sure everyone has experienced, are frustrating especially when you’re in the middle of an action.”<\/p>\n<\/blockquote>\n

How can brands level up their websites?\u00a0<\/strong><\/p>\n

The\u00a0research\u00a0also includes expert insights into how brands can improve their online experience for customers:<\/p>\n