{"id":71978,"date":"2025-04-02T12:01:12","date_gmt":"2025-04-02T16:01:12","guid":{"rendered":"https:\/\/network.napco.com\/non-profit-pro\/?post_type=article&p=71978"},"modified":"2025-04-02T12:01:12","modified_gmt":"2025-04-02T16:01:12","slug":"recapping-the-2025-nonprofit-fundraisers-symposium","status":"publish","type":"article","link":"https:\/\/www.nonprofitpro.com\/article\/recapping-the-2025-nonprofit-fundraisers-symposium\/","title":{"rendered":"Recapping the 2025 Nonprofit Fundraisers Symposium"},"content":{"rendered":"

For the third year in a row, the <\/span>Direct Marketing Association of Washington (DMAW)<\/span><\/a> and <\/span>The Nonprofit Alliance<\/span><\/a> co-presented the <\/span>Nonprofit Fundraisers Symposium<\/span><\/a> in Washington, D.C. <\/span>NonProfit PRO <\/span><\/i>was in attendance alongside seasoned nonprofit marketing and fundraising professionals.<\/span><\/p>\n

This year, the symposium focused on enabling nonprofit professionals to unlock new possibilities, build partnerships with other nonprofit leaders and learn actionable insights and best practices that can help them attain sustainable growth.<\/span><\/p>\n

To give you access to the latest tips for fundraising and marketing that we learned from the event, here’s our coverage of the event, hosted March 12-14.<\/span><\/p>\n

3 Key Considerations for Cultivating Mid-Level Donors<\/span><\/a><\/h2>\n

Mid-level donors are critical pieces of nonprofits’ revenue puzzle. However, Matt Frattura, chief strategy officer at Moore, shared a startling statistic from a recent Moore survey: 40% of annual mid-level donors are downgrading to lower levels of giving.<\/span><\/p>\n

During a session at the Nonprofit Fundraisers Symposium, Frattura; Alan Stininger, executive director of direct response marketing at Shriners Hospitals for Children; Ishmam Rahman, director of audience and donor strategy at International Rescue Committee; and Devi Vat Ho, senior manager for mid-level gifts at USA for UNHCR, The UN Refugee Agency, shared their experiences and insights on what can help your nonprofit cultivate and retain these crucial mid-level donors.<\/span><\/p>\n

Beyond Channels: How Audience-Centric Fundraising Boosts Engagement and Results<\/span><\/a><\/h2>\n

For years, nonprofits have used donor-centric and community-centric strategies to elevate their fundraising efforts. Now, this has evolved into an audience-centered strategy.<\/span><\/p>\n

In a session at the Nonprofit Fundraisers Symposium, Nosa Adetiba, deputy director for donor marketing and production at the ACLU, and Kim Goldsmith-N’Diaye, chief development officer at Orbis International, shared their insights on audience-centered fundraising to help nonprofits evaluate its utility for their organization and how to implement it.<\/span><\/p>\n

How to Rebrand Your Nonprofit the Right Way to Elevate Your Fundraising Potential<\/span><\/a><\/h2>\n

A brand is more than just an organization’s logo and name. For nonprofits, a brand can bring in new supporters and pull together their community — if done correctly.<\/span><\/p>\n

At the Nonprofit Fundraisers Symposium, Shawn Lyon, vice president of marketing strategy at Breakthrough T1D; Susan Carter, senior vice president of philanthropic engagement at Breakthrough T1D; Michael Ramsey, senior vice president and chief marketing officer at Scouting America; and <\/span>Lauren Bauer, senior director of marketing and communications at Corus International; shared insights and tips they’ve learned through the rebranding process.<\/span><\/p>\n

To make sure you don’t miss future nonprofit events, including <\/span>NonProfit PRO<\/span><\/i>’s own event, <\/span>NonProfit POWER<\/span><\/a>, check out upcoming <\/span>must-attend nonprofit events<\/span><\/a> happening this year.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a look at the key learnings from the third annual Nonprofit Fundraisers Symposium, hosted by DMAW and The Nonprofit Alliance.<\/p>\n","protected":false},"author":13473,"featured_media":71841,"comment_status":"open","ping_status":"closed","template":"","coauthors":[96621],"class_list":["post-71978","article","type-article","status-publish","has-post-thumbnail","hentry","category-fundraiser-education","tag-audience-centric-fundraising","tag-mid-level-donors","tag-nonprofit-branding","tag-nonprofit-fundraisers-symposium","editorial_type-news"],"yoast_head":"\nRecapping the 2025 Nonprofit Fundraisers Symposium - NonProfit PRO<\/title>\n<meta name=\"description\" content=\"Here's a look at the key learnings from the third annual Nonprofit Fundraisers Symposium, hosted by DMAW and The Nonprofit Alliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nonprofitpro.com\/article\/recapping-the-2025-nonprofit-fundraisers-symposium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recapping the 2025 Nonprofit Fundraisers Symposium\" \/>\n<meta property=\"og:description\" content=\"Here's a look at the key learnings from the third annual Nonprofit Fundraisers Symposium, hosted by DMAW and The Nonprofit Alliance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nonprofitpro.com\/article\/recapping-the-2025-nonprofit-fundraisers-symposium\/\" \/>\n<meta property=\"og:site_name\" content=\"NonProfit PRO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nonprofitpromag\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nonprofitpro.com\/wp-content\/uploads\/sites\/8\/2025\/03\/Image-95-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Recapping the 2025 Nonprofit Fundraisers Symposium\" \/>\n<meta name=\"twitter:site\" content=\"@non_profit_pro\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Kalie VanDewater\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nonprofitpro.com\/article\/recapping-the-2025-nonprofit-fundraisers-symposium\/\",\"url\":\"https:\/\/www.nonprofitpro.com\/article\/recapping-the-2025-nonprofit-fundraisers-symposium\/\",\"name\":\"Recapping the 2025 Nonprofit Fundraisers Symposium - 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