{"id":58557,"date":"2021-09-13T13:03:45","date_gmt":"2021-09-13T17:03:45","guid":{"rendered":"https:\/\/network.napco.com\/non-profit-pro\/?post_type=article&#038;p=58557"},"modified":"2023-03-09T16:36:16","modified_gmt":"2023-03-09T21:36:16","slug":"lady-gagas-foundation-promotes-kindness-with-bekind21-social-media-campaign","status":"publish","type":"article","link":"https:\/\/www.nonprofitpro.com\/article\/lady-gagas-foundation-promotes-kindness-with-bekind21-social-media-campaign\/","title":{"rendered":"Lady Gaga\u2019s Foundation Promotes Kindness with #BeKind21 Social Media Campaign"},"content":{"rendered":"<p>The <a href=\"https:\/\/bornthisway.foundation\" target=\"_blank\" rel=\"noopener\">Born This Way Foundation<\/a> is promoting kindness for the third-straight year with its <a href=\"https:\/\/bornthisway.foundation\/bekind21\/\" target=\"_blank\" rel=\"noopener\">#BeKind21 campaign<\/a>. Named for Lady Gaga&#8217;s 2011 hit song, &#8220;Born This Way,&#8221; the foundation asks participants to practice an act of kindness each day for 21 days, culminating on the U.N. International Day of Peace.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Today&#8217;s the kick off to <a href=\"https:\/\/twitter.com\/hashtag\/BeKind21?src=hash&amp;ref_src=twsrc%5Etfw\">#BeKind21<\/a>! Today I&#8217;m checking in on friends and seeing how they&#8217;re doing. What are you doing to spread kindness over the next 21 days? Join our kindness movement \ud83d\udc95 <a href=\"https:\/\/t.co\/wb0PKFFiYh\">https:\/\/t.co\/wb0PKFFiYh<\/a> <a href=\"https:\/\/t.co\/IzaRhuf0xS\">pic.twitter.com\/IzaRhuf0xS<\/a><\/p>\n<p>&mdash; Lady Gaga (@ladygaga) <a href=\"https:\/\/twitter.com\/ladygaga\/status\/1300995195471687680?ref_src=twsrc%5Etfw\">September 2, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Participants are encouraged to share their experiences on social media with the campaign hashtag, <a href=\"https:\/\/twitter.com\/hashtag\/BeKind21\" target=\"_blank\" rel=\"noopener\">#BeKind21<\/a>. Last year, people around the world pledged to do 112 million acts of kindness, with more than 200 partners, including entire school districts, cities, nonprofits and corporations, joining forces with the campaign last year.<\/p>\n<p>Sesame Street encourage kindness this year:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Good neighbors help each other! Create a community of kindness by lending a helping hand to someone who needs it &#8212; you may even inspire others to do the same! \u2764\ufe0f <a href=\"https:\/\/twitter.com\/hashtag\/BeKind21?src=hash&amp;ref_src=twsrc%5Etfw\">#BeKind21<\/a> <a href=\"https:\/\/twitter.com\/elmo?ref_src=twsrc%5Etfw\">@elmo<\/a> <a href=\"https:\/\/twitter.com\/SesameErnie?ref_src=twsrc%5Etfw\">@SesameErnie<\/a> <a href=\"https:\/\/twitter.com\/OscarTheGrouch?ref_src=twsrc%5Etfw\">@OscarTheGrouch<\/a> <a href=\"https:\/\/t.co\/8ETvw6mztv\">pic.twitter.com\/8ETvw6mztv<\/a><\/p>\n<p>&mdash; Sesame Street (@sesamestreet) <a href=\"https:\/\/twitter.com\/sesamestreet\/status\/1434154409500594177?ref_src=twsrc%5Etfw\">September 4, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So did Girls Inc.:<\/p>\n<p>https:\/\/twitter.com\/girls_inc\/status\/1437431374068191232<\/p>\n<p>And National Youth Leadership Council:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">How are you pledging to <a href=\"https:\/\/twitter.com\/hashtag\/BeKind21?src=hash&amp;ref_src=twsrc%5Etfw\">#BeKind21<\/a>? <a href=\"https:\/\/t.co\/ittIxIDHcR\">pic.twitter.com\/ittIxIDHcR<\/a><\/p>\n<p>&mdash; NYLC (@nylcorg) <a href=\"https:\/\/twitter.com\/nylcorg\/status\/1437416189593018370?ref_src=twsrc%5Etfw\">September 13, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And the Southern Nevada chapter of National Alliance on Mental Illness:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Self-care is an essential act of kindness!  Pledge to <a href=\"https:\/\/twitter.com\/hashtag\/BeKind21?src=hash&amp;ref_src=twsrc%5Etfw\">#BeKind21<\/a> and do an intentional act of kindness, loving + caring for yourself + others, through <a href=\"https:\/\/twitter.com\/BTWFoundation?ref_src=twsrc%5Etfw\">@btwfoundation<\/a>&#8217;s kindness movement here: <a href=\"https:\/\/t.co\/aU8VJ7j2d2\">https:\/\/t.co\/aU8VJ7j2d2<\/a> <a href=\"https:\/\/t.co\/buaVc7CWpr\">pic.twitter.com\/buaVc7CWpr<\/a><\/p>\n<p>&mdash; NAMI Southern Nevada (@NAMISNV) <a href=\"https:\/\/twitter.com\/NAMISNV\/status\/1435042468937048064?ref_src=twsrc%5Etfw\">September 7, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Cynthia Germanotta, president of Born This Way Foundation, which focuses on mental health research and youth programming, co-founded the foundation with her daughter, Lady Gaga, whose real name is Stefani Germanotta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Born This Way Foundation is promoting kindness for the third-straight year with its #BeKind21 campaign that culminates on the U.N. International Day of Peace.<\/p>\n","protected":false},"author":244,"featured_media":58559,"comment_status":"open","ping_status":"closed","template":"","coauthors":[93691],"class_list":["post-58557","article","type-article","status-publish","has-post-thumbnail","hentry","category-foundations","category-social-media","tag-health","editorial_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lady Gaga\u2019s Foundation Promotes Kindness with #BeKind21 Social Media Campaign - NonProfit PRO<\/title>\n<meta name=\"description\" content=\"The Born This Way Foundation is promoting kindness for the third-straight year with its #BeKind21 campaign. Named for Lady Gaga\u2019s 2011 hit song, \u201cBorn This Way,\u201d the foundation asks participants to practice an act of kindness each day for 21 days, culminating on the U.N. 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