{"id":47962,"date":"2018-04-17T11:33:44","date_gmt":"2018-04-17T15:33:44","guid":{"rendered":"http:\/\/network.napco.com\/non-profit-pro\/?post_type=webinar&#038;p=47962"},"modified":"2019-03-05T10:06:22","modified_gmt":"2019-03-05T15:06:22","slug":"halfway-up-the-online-mountain-how-a-traditional-fundraising-organization-went-over-50-percent-in-giving","status":"publish","type":"webinar","link":"https:\/\/www.nonprofitpro.com\/webinar\/halfway-up-the-online-mountain-how-a-traditional-fundraising-organization-went-over-50-percent-in-giving\/","title":{"rendered":"Halfway Up the Online Mountain: How a Traditional Fundraising Organization Went Over 50 Percent in Giving"},"content":{"rendered":"<p>While many nonprofits continue to struggle with increasing their online giving, the Appalachian Trail Conservancy hit a major milestone in 2017: more than 50% of their donations were now made online.<\/p>\n<p>This was done through a commitment of consolidating data, identifying online-ready donors, skewing younger, generating more net revenue, and reducing wasteful spending.<\/p>\n<p>In this session, originally shared at the Nonprofit Technology Conference, April 13, 2018, the presenters&#8212; Mark Saari, Acting Vice President of Membership &amp; Development, and Leigh Kessler, Vice President of Communications at CharityEngine &#8212; will\u00a0highlight\u00a0how ATC created a strategic plan for increasing online giving, including how they&#8217;ve integrated their online and offline fundraising data and workflows to better target donors at a more efficient cost ratio and employed more tactics around peer-to-peer and advocacy to engage people online.<\/p>\n<p>This session will highlight how you can:<\/p>\n<ul>\n<li>Design a strategy to increase your ratio of&#8212;and drive more&#8212;online giving<\/li>\n<li>Implement tactics around cost-efficient micro-targeting capabilities to reach potential online givers<\/li>\n<li>Explore areas of differentiation for your mission and programming that engage online supporters<\/li>\n<\/ul>\n<p><em>Sponsored by CharityEngine<\/em><\/p>\n<p>See below to view this free webinar today!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, originally shared at the Nonprofit Technology Conference, April 13, 2018, the presenters\u2014 Mark Saari, Acting Vice President of Membership &amp; Development, and Leigh Kessler, Vice President of Communications at CharityEngine \u2014 will highlight how ATC created a strategic plan for increasing online giving, including how they\u2019ve integrated their online and offline fundraising data and workflows to better target donors at a more efficient cost ratio and employed more tactics around peer-to-peer and advocacy to engage people online.<\/p>\n","protected":false},"author":193,"featured_media":48024,"comment_status":"open","ping_status":"closed","template":"","coauthors":[93671],"class_list":["post-47962","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","category-creative","category-fundraising","category-membership","category-online-fundraising","tag-environment","editorial_type-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halfway Up the Online Mountain: How a Traditional Fundraising Organization Went Over 50 Percent in Giving - NonProfit PRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nonprofitpro.com\/webinar\/halfway-up-the-online-mountain-how-a-traditional-fundraising-organization-went-over-50-percent-in-giving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Traditional Organization Increased Giving\" \/>\n<meta property=\"og:description\" content=\"In this session, originally shared at the Nonprofit Technology Conference, April 13, 2018, the presenters\u2014 Mark Saari, Acting Vice President of Membership &amp; 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