{"id":46440,"date":"2017-10-16T14:18:26","date_gmt":"2017-10-16T18:18:26","guid":{"rendered":"http:\/\/network.napco.com\/non-profit-pro\/?post_type=resource&#038;p=46440"},"modified":"2019-04-25T15:55:16","modified_gmt":"2019-04-25T19:55:16","slug":"nonprofit-optimization-guide","status":"publish","type":"resource","link":"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/","title":{"rendered":"The Nonprofit Optimization Guide"},"content":{"rendered":"<p>One of the most common challenges that nonprofits face today is how to get value out of\u00a0<em>digital marketin<\/em>g and\u00a0<em>online fundraising<\/em>.<\/p>\n<p>Most nonprofit agencies will add on &#8220;digital&#8221; as a side project or an additional feature of a direct mail program. But\u00a0<strong>very few have cracked the code<\/strong>\u00a0and discovered what actually works to acquire\u00a0more donors\u00a0and raise\u00a0more money\u00a0online.<\/p>\n<p><strong>The rules of direct mail don&#8217;t translate to the digital world.<\/strong>\u00a0And anyone who isn&#8217;t focused on practically growing their online fundraising program will be obsolete as direct mail response continually declines.<\/p>\n<p><strong>The truth is, we need a new foundation.<\/strong><\/p>\n<p>And after conducting over\u00a0<em>800 online fundraising experiments<\/em>, we&#8217;ve codified a new foundation that drives results and measurable growth for innovative nonprofits.<\/p>\n<p>We&#8217;ve outlined this methodology in the free eBook,\u00a0<em>The Nonprofit Optimization Guide.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most nonprofits struggle to make online fundraising work. And most agencies will add &#8220;digital&#8221; on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you&#8217;ll learn a new methodology that will help you optimize your fundraising and grow your online revenue.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-46440","resource","type-resource","status-publish","hentry","category-fundraiser-education","category-giving-pyramid","category-testing","category-web-design","editorial_type-white-papers","sponsor-nextafter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Nonprofit Optimization Guide - NonProfit PRO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Nonprofit Optimization Guide - NonProfit PRO\" \/>\n<meta property=\"og:description\" content=\"Most nonprofits struggle to make online fundraising work. And most agencies will add &quot;digital&quot; on to a direct mail program, but few have cracked the code to discover what really works to raise more money online. In this free eBook, you&#039;ll learn a new methodology that will help you optimize your fundraising and grow your online revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"NonProfit PRO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nonprofitpromag\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-25T19:55:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@non_profit_pro\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Austin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/\",\"url\":\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/\",\"name\":\"The Nonprofit Optimization Guide - NonProfit PRO\",\"isPartOf\":{\"@id\":\"https:\/\/www.nonprofitpro.com\/#website\"},\"datePublished\":\"2017-10-16T18:18:26+00:00\",\"dateModified\":\"2019-04-25T19:55:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nonprofitpro.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.nonprofitpro.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Nonprofit Optimization Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nonprofitpro.com\/#website\",\"url\":\"https:\/\/www.nonprofitpro.com\/\",\"name\":\"NonProfit PRO\",\"description\":\"Tactical Leadership &amp; Strategy for the Modern NonProfit\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nonprofitpro.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Nonprofit Optimization Guide - NonProfit PRO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nonprofitpro.com\/resource\/nonprofit-optimization-guide\/","og_locale":"en_US","og_type":"article","og_title":"The Nonprofit Optimization Guide - NonProfit PRO","og_description":"Most nonprofits struggle to make online fundraising work. 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