Nonprofits saw their strongest fundraising growth in years — but fewer donors are fueling it. New FEP data reveals a widening gap between dollars raised and participation, raising fresh questions about long-term sustainability.
Woodrow Rosenbaum
Amanda L. Cole is the editor-in-chief of NonProfit PRO. Contact her at acole@columbiabooks.com.
Nonprofits are widely trusted — so why are fewer people giving? New insights suggest the issue isn’t confidence, but connection. Leaders must rethink how organizations engage donors, and where billions in untapped opportunity may lie.
New data from the Fundraising Effectiveness Project shows a shift in nonprofit fundraising trends during the third quarter — one that raises new questions about who is still giving, and who isn’t.
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