Allison Jensen

Allison Jensen

Allison Jensen is the marketing coordinator for Compu-Mail. Allison specializes in helping organizations seamlessly integrate their marketing efforts through high response direct mail & digital retargeting. She works with marketers to uncover the best way to deliver the right message to the right person at the right time. In prior roles, Allison has worked directly with agencies and non-profit organizations. She is a graduate of Niagara University.

Direct Marketing

Using Direct Mail as a Catalyst for Donations

June 22, 2018 at 2:35 pm

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...

Development, Direct Marketing

Using Personalization to Build Stronger Donor Relationships

June 19, 2018 at 4:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...