Leeann Alameda
Leeann Alameda has more than 20 years of experience in directing and implementing best practices in marketing, branding, communications and advertising in both the private and nonprofit sectors. She is the founder and principal consultant of Alameda Marketing Solutions, which provides marketing strategy and branding services for nonprofits, foundations and mission-driven businesses.
Nonprofits can reach supporters through storytelling. Here are tips on becoming a more honest and ethical storyteller.
Nonprofits need to refine and update communications strategies. Here are four tips to get your organization the recognition it needs.
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.
Establishing a presence on social media is an important communications tool for nonprofits to raise awareness and achieve goals. It can be used to build your email list, cultivate current donor relationships and attract new supporters, enlist volunteers, and promote your organization as a thought leader...
The language we use to define people triggers automatic associations in our minds and influences the way we think and feel about them. If we are framing groups based on their deficits, our minds will only associate them with their deficits.
Nonprofits may know their mission and goals. But they need graphic examples to show stakeholders how they’re making a difference.
During this disruptive time, it’s critical for nonprofits to be sensitive to the current situation, to be agile and pivot.
This is an unprecedented time for the world, and there is no roadmap for how to handle it.
As a nonprofit organization, telling a story can be one of the most effective and persuasive communication tools we use.
In today’s competitive environment, people are inundated with marketing messages competing for their attention.













