Cassidy Richards

Independent fundraising events, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.

Independent fundraising events (IFEs) are proving successful and lucrative for organizations of all shapes, sizes and missions. While it’s true that there are many benefits of starting one of these profitable programs, diving in carelessly ensures that you don’t maximize your revenue potential.